FMCG

Top 10 FMCG Industry Trends & Innovations in 2021

Are you curious about which trends & startups will soon impact your business? Explore our in-depth industry research on 3.011 FMCG startups & scaleups and get data-driven insights into technology-based solutions in our FMCG Innovation Map! The FMCG industry is undergoing a significant transformation in response to the demand for more convenience, the COVID-19 pandemic, …

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Plant-based, low-sugar shaping breakfast trends

CHICAGO — Consumers are interested in healthy, plant-based alternatives as well as unique flavors to start the day, according to data from Label Insight. The company looked at consumer online searches to see what breakfast foods increased in popularity during the pandemic. Within the breakfast sandwiches and meals category, product characteristics like “gluten-free,” “veggie”, “ketogenic”, “low carb” and …

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How the visibility budgets are used for price undercutting in FMCG?

If you speak to any Territory Sales In-charge or Manager (TSM) of a large FMCG company, they are going to mention one huge problem called price undercutting that affects their daily work. In an earlier post, I have written about how the wholesale trade leads to price undercutting. In this post, I am going to write about how the Territory …

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