Top 10 FMCG Industry Trends & Innovations in 2021

Are you curious about which trends & startups will soon impact your business? Explore our in-depth industry research on 3.011 FMCG startups & scaleups and get data-driven insights into technology-based solutions in our FMCG Innovation Map! The FMCG industry is undergoing a significant transformation in response to the demand for more convenience, the COVID-19 pandemic, …

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Plant-based, low-sugar shaping breakfast trends

CHICAGO — Consumers are interested in healthy, plant-based alternatives as well as unique flavors to start the day, according to data from Label Insight. The company looked at consumer online searches to see what breakfast foods increased in popularity during the pandemic. Within the breakfast sandwiches and meals category, product characteristics like “gluten-free,” “veggie”, “ketogenic”, “low carb” and …

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Marketing to South African Consumers

Synopsis Marketing to South African Consumers provides core introductory marketing theory underpinned by a contemporary and localised South African perspective. South Africa has a unique hybrid economy with strong formal and informal economies co-existing in a deeply unequal society. This textbook maintains a classic view of marketing theory, but is written with a focus on consumer …

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The Who, What, Why, & How of Digital Marketing

Written by Lucy Alexander @lucyalexander22 HubSpot also recommends this fundamental guide for getting started with digital marketing. Get the Guide With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, “constant” internet usage among adults increased by 5% …

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