FMCG

The Hot Drinks Market: Some Like It Hot

The market for coffee, tea, cocoa, and other such beverages is heating up. June 24, 2020Jeff Grogg, George Squire, and Lynn TownsendKEYWORDS coffee and tea / drink mixes / hot chocolateOrder ReprintsNo Comments The hot drinks market topped $250B globally in 2018, and is expected to maintain an annual growth rate of 6% until at least 2025. Consumers drink hot beverages on […]

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US Consumers Stockpile Indulgent Treats During COVID-19 Pandemic

Snack food consumption has increased by +8% during the pandemic as consumers seek comfort through savory and sweet snacks US consumers have historically turned to snack foods for comfort and enjoyment during challenging times, like the Great Recession, but this behavior has been heightened during the COVID-19 pandemic, reports The NPD Group. Given both the

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FMCG Branding: Going for Gold with Fast Moving Consumer Goods

The fast-moving consumer goods (FMCG) sector is one of the most volatile and toughest categories in which to succeed and sometimes considered the birthplace of modern branding. The competition has always been fierce and the fight for wallet share never more challenging then it is now. Today’s FMCG industry is a multi-billion dollar sector that’s typically

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What is FMCG

The Fast Moving Consumer Goods industry covers the household items that you buy when shopping in the supermarket or a pharmacy. ‘Fast moving’ implies that the items are quick to leave the shelves and also tend to be high in volume but low in cost items.  The products are ones that are essential items that

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Five brand building strategies to build a profitable relationship with consumers

Have you heard the story about the tortoise and the hare? From how I remember it, they were about to compete in a race against one another. When the race started, the hare single-mindedly sped through with all his might and encountered many challenges along the way, while the tortoise made small, steady, measured steps

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HOW DIGITAL MARKETING FOR FMCG BRANDS WILL REVOLUTIONIZE THE SECTOR

Digital media is changing the landscape for marketers everywhere, especially in the FMCG sector. Traditionally, campaigns for every FMCG product would depend upon determining the right marketing mix of the 4 P’s (Product, Price, Place and Promotion) that would best influence the target audience’s purchase decisions. Today, however, consumers are making buying-decisions differently and with

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THE HIDDEN OPPORTUNITIES IN SOUTH AFRICA’S GROWING APPETITE FOR CONVENIENCE

South African consumers are facing an increasingly stressful, time-starved lifestyle which has created a burgeoning demand for convenient solutions that can help simplify their lives and points to a host of untapped opportunities for South African manufacturers and retailers. This stems from our latest report, which focuses on the Quest for Convenience and explores changing global consumer

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