Using or investing in an FMCG (Fast-Moving Consumer Goods) business can offer several advantages and opportunities, making it an attractive choice for entrepreneurs, investors, and consumers alike. Here are some reasons to consider: Steady Demand: FMCG products are essential, everyday items, such as food, personal care products, and cleaning supplies. This consistent demand often makes […]
Why to use a FMCG business? Read More »
here’s lots to learn from the growth of fitness brand Gymshark, covering everything from product design to consumer insight and media channel innovation. The company has come a long way since founder Ben Francis started it in his parents’ garage in 2012, aged 19. The company is now valued at £1billion following the recent sale
10 LESSONS FROM GYMSHARK’S BILLION DOLLAR BRAND BUILDING Read More »
Emotional connection is one of the five drivers of customer brand insistence as outlined in our BrandInsistence brand equity system. (The other four drivers are awareness, relevant differentiation, value and accessibility.) The consumer must first know your brand, then like your brand, and finally trust your brand and feel an emotional connection to it. People become emotionally connected
How Brands Make Emotional Connections Read More »
In the digital age, we are constantly surrounded by bleeping phones and notification alerts. The onslaught of incoming communications can seem incessant and unceasing. Most modern consumers are surrounded by distractions, and marketers have a tough job helping their brands catch the attention of prospects. Related: Create strong emotional connections with your brand story Often,
Using emotional branding to reach the distracted consumer Read More »
