January 2021

Marketing is integral to enticing retailers and consumers to foodbev products. Here are some pertinent insights into the state of marketing in South Africa, penned by futurist/trends guru, Jonathan Cherry. ‘The business of business is marketing” goes the old adage, but it seems to be something on the wane, as Cherry laments. In 2017, Charles […]

Despite experiencing a strong history of growth as an industry, FMCG brands today face huge upcoming challenges. One way to tackle them is understanding the evolving needs of consumers tomorrow.   But what is FMCG? Short for fast-moving consumer goods, the umbrella term describes everything from dry food and toiletries, to over the counter medication and

The business usually starts with an FMCG product idea to meet a likely need in the market. Researching its target audiences and understanding their buying behavior helps figure out whether or not this idea is worth actualizing. As with any business through its quest, an FMCG food brand must make a series of good decisions

The FMCG industry has always been competitive given the need to drive high sales volume because of the low profit margins of the products. As the industry faces changes – such as the demographics of the consumer base and the need to introduce newer sales channels – technology is playing an important role in ensuring

If you speak to any Territory Sales In-charge or Manager (TSM) of a large FMCG company, they are going to mention one huge problem called price undercutting that affects their daily work. In an earlier post, I have written about how the wholesale trade leads to price undercutting. In this post, I am going to write about how the Territory