SALES AND MERCHANDISING
Over the years, we have built relationships with the trade that are based on trust, integrity and our approach to the entire sales and merchandising operation. We expect and want you to take advantage of this. Whether you are a start-up or an established name, you will experience the same dedication and commitment from our team of national sales representatives. They are specialists within the 2nd and the 3rd tiers of the local FMCG trade, and fully understand all the variables involved.
We have store coverage of over 1000 independently owned stores and buying group members, and utilize a detailed technical order system that allows us to track sales at every store and then conduct a comprehensive gap analysis so we can expand your brand’s footprint.
It takes great off-shelf and home-shelf displays to build long-lasting relationships with end customers, which is why you need sales and merchandising. All of our merchandisers and displays are extremely creative, capturing the attention of both loyal and potential customers. Our focus is on product visibility, availability and accessibility.
We approach home-shelf merchandising systematically, ensuring that there is sufficient stock pressure on shelf, products are packed according to their planogram, the forward share of the product is greater than its market share, and the pricing labels are clearly communicated.
- On-shelf merchandising
- In-Store Sales
- Display negotiations
- Display implementations
- Planogram implementation
- Out of stock management
- Returns handling
- Order placement
- Negotiation of space allocation
- Packing of stock onto shelves and pegs
- Control of shelf-edge labels and pricing
- General housekeeping
- Building of promotional displays
- Control of point-of-sale material
- Implementation and maintenance of planograms, where appropriate
- Promotional in-store activation (such as gondola ends, side panels, etc.)