NEW PRODUCT DEVELOPMENT

If you need a multidisciplinary team to help you take a product from idea to market fast, you’re in the right place.

Here’s what we can help with:

• Identification and developing new business opportunities – This is based on research, trends and consumer insight.
• Idea analysis – Here we take a closer evaluation of the product concept. We will undertake market research and concept studies to determine if the idea is feasible and relevant to both your business and the market.
• Concept development – This is where we transform a product opportunity into a tangible concept.
• Rapid prototyping – At this point, we will create a “quick-and-dirty” model rather than a refined one to test in the marketplace.
• Product development – Once it has been determined that the product makes good business sense and offers value to its target market, we will develop it.
• Transfer to manufacturing – After the product has been finalised, we work with our manufacturing partners to manufacture the end product in large volumes.
• Distribution – It is now time to introduce the final product to the target market. We market, advertise and distribute the product to the consumer through the appropriate channels.