Marketing

Digitalization in the FMCG industry

Digitalization in the Fast-Moving Consumer Goods (FMCG) industry is transforming the way companies operate, from manufacturing and supply chain management to marketing and customer engagement. Here are some key aspects of digitalization in the FMCG sector: Supply Chain Management: Data Analytics: Digital tools and data analytics help optimize supply chain processes, forecasting demand, and reducing […]

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FMCG Trends to Watch Out For in 2024?

Sustainability and Eco-friendly Packaging: In 2024, there will be a continued focus on sustainability within the Fast-Moving Consumer Goods (FMCG) industry. Consumers are increasingly concerned about the environmental impact of packaging materials. Expect to see more companies adopting eco-friendly packaging solutions, such as biodegradable or compostable materials, as well as innovative packaging designs that reduce

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Why marketing is so important and how the balance between marketing and business have to be kept.

Marketing is critically important for businesses for several reasons: Customer Acquisition: Marketing is the primary means by which businesses attract and acquire new customers. Effective marketing strategies help identify potential customers, communicate the value of the product or service, and persuade them to make a purchase. Brand Awareness: Marketing helps build brand recognition and awareness.

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Marketing to South African Consumers

Synopsis Marketing to South African Consumers provides core introductory marketing theory underpinned by a contemporary and localised South African perspective. South Africa has a unique hybrid economy with strong formal and informal economies co-existing in a deeply unequal society. This textbook maintains a classic view of marketing theory, but is written with a focus on consumer

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