South African consumers are facing an increasingly stressful, time-starved lifestyle which has created a burgeoning demand for convenient solutions that can help simplify their lives and points to a host of untapped opportunities for South African manufacturers and retailers. This stems from our latest report, which focuses on the Quest for Convenience and explores changing global consumer […]

ADVERTISING EXPENDITURE & FORECASTS The global economy is set to fall into recession, with the advertising market likely to follow in the first half of this year, but the latest WARC Global Ad Trends report says FMCG brands are better placed than most to weather the storm. The big picture is grim PMI data for