Snack food consumption has increased by +8% during the pandemic as consumers seek comfort through savory and sweet snacks US consumers have historically turned to snack foods for comfort and enjoyment during challenging times, like the Great Recession, but this behavior has been heightened during the COVID-19 pandemic, reports The NPD Group. Given both the …

US Consumers Stockpile Indulgent Treats During COVID-19 Pandemic Read More »

The fast-moving consumer goods (FMCG) sector is one of the most volatile and toughest categories in which to succeed and sometimes considered the birthplace of modern branding. The competition has always been fierce and the fight for wallet share never more challenging then it is now. Today’s FMCG industry is a multi-billion dollar sector that’s typically …

FMCG Branding: Going for Gold with Fast Moving Consumer Goods Read More »

The Fast Moving Consumer Goods industry covers the household items that you buy when shopping in the supermarket or a pharmacy. ‘Fast moving’ implies that the items are quick to leave the shelves and also tend to be high in volume but low in cost items.  The products are ones that are essential items that …

What is FMCG Read More »

How does an FMCG giant like Mars bring its brands to life for consumers? How does it respond to the challenge of tapping into the growing online market? Victoria Hattersley spoke to Richard Walzer, Head of Design, EMEA at Mars Wrigley – the corporation’s confectionery arm – to get an insight into the company’s approach …

Mars Wrigley: Insights into FMCG brand-building Read More »

Have you heard the story about the tortoise and the hare? From how I remember it, they were about to compete in a race against one another. When the race started, the hare single-mindedly sped through with all his might and encountered many challenges along the way, while the tortoise made small, steady, measured steps …

Five brand building strategies to build a profitable relationship with consumers Read More »

Digital media is changing the landscape for marketers everywhere, especially in the FMCG sector. Traditionally, campaigns for every FMCG product would depend upon determining the right marketing mix of the 4 P’s (Product, Price, Place and Promotion) that would best influence the target audience’s purchase decisions. Today, however, consumers are making buying-decisions differently and with …

HOW DIGITAL MARKETING FOR FMCG BRANDS WILL REVOLUTIONIZE THE SECTOR Read More »

Gone are the days when the FMCG industry was king. In more recent times it has become evident that the industry has found itself in a rather unfamiliar position. As reported in 2018 by McKinsey, the industry study argued that the traditional fast-moving, consumer-loved industry is fading away from its former glory. This is largely …

DYNAMIC TRENDS & WAYS TO ADAPT IN THE FMCG INDUSTRY Read More »

South African consumers are facing an increasingly stressful, time-starved lifestyle which has created a burgeoning demand for convenient solutions that can help simplify their lives and points to a host of untapped opportunities for South African manufacturers and retailers. This stems from our latest report, which focuses on the Quest for Convenience and explores changing global consumer …

THE HIDDEN OPPORTUNITIES IN SOUTH AFRICA’S GROWING APPETITE FOR CONVENIENCE Read More »