Despite experiencing a strong history of growth as an industry, FMCG brands today face huge upcoming challenges. One way to tackle them is understanding the evolving needs of consumers tomorrow.   But what is FMCG? Short for fast-moving consumer goods, the umbrella term describes everything from dry food and toiletries, to over the counter medication and […]

The business usually starts with an FMCG product idea to meet a likely need in the market. Researching its target audiences and understanding their buying behavior helps figure out whether or not this idea is worth actualizing. As with any business through its quest, an FMCG food brand must make a series of good decisions

The FMCG industry has always been competitive given the need to drive high sales volume because of the low profit margins of the products. As the industry faces changes – such as the demographics of the consumer base and the need to introduce newer sales channels – technology is playing an important role in ensuring

If you speak to any Territory Sales In-charge or Manager (TSM) of a large FMCG company, they are going to mention one huge problem called price undercutting that affects their daily work. In an earlier post, I have written about how the wholesale trade leads to price undercutting. In this post, I am going to write about how the Territory

The food and beverage space is full of innovators and disruptors at every turn, but no matter how novel or useful your product may be, it takes many factors for it to do well in the retail store. Saj Khan is an absolute expert on these things, having been in the grocery industry for more than sixteen

Most purchases are emotional decisions, subsequently rationalized. The above statement is something of a mantra amongst advertising execs, and eliciting an emotional response from consumers is their holy grail. Emotional connection fuels viral campaigns, promotes brand loyalties and drives sales. Connect the dots, watch the dominoes tumble. This just leaves the sticky question of how, exactly,

The market for coffee, tea, cocoa, and other such beverages is heating up. June 24, 2020Jeff Grogg, George Squire, and Lynn TownsendKEYWORDS coffee and tea / drink mixes / hot chocolateOrder ReprintsNo Comments The hot drinks market topped $250B globally in 2018, and is expected to maintain an annual growth rate of 6% until at least 2025. Consumers drink hot beverages on